dev shah

hi, i’m dev shah, popularly known as 0xdevshah. i’m a 24-year-old, born and raised in mumbai, india. i'm currently based in san francisco, building leoads.ai ($3m seed round), we're building a premier quantitative ads intelligence. we break things, we move fast and, we build faster.

at heart, i'm a technologist with expertise in statistical modelling and agentic systems. i’m equally drawn to complex ux problems and recreational mathematics. beyond tech, i'm deeply influenced by jainism and the teachings of lord mahavira.

when i'm not working, you'll find me at the gym, lifting weights or boxing. i also enjoy sketching, cooking, and writing.

this site is a wip. i used to write essays a few months back, but now i spend most of my time working on leo ads. i plan to resume writing essays to document the evolution of my thoughts. until then, you can find me on x to catch my thoughts and follow my journey.

july 13, 2025

some things i believe

august 5, 2025

narrative as a user experience design

september 11, 2025

the specificity principle